As of March 18, 2026, people see L'Oréal as the world's top cosmetics giant pushing beauty innovation through its March expansion of the NVIDIA partnership for an AI engine enabling molecular-level predictive science and rapid product formulation. This tech focus pairs with flashy marketing like the L'Oréal Paris collaboration on The Devil Wears Prada 2 with Kendall Jenner and Simone Ashley, advertised at the 2026 Academy Awards, plus celebrity endorsements from Jane Fonda and Heidi Klum for its Age Perfect cream.